希特勒、斯大林和萨达姆登上德国艾滋广告

发布: 2009-9-11 09:58 | 作者: cnnas | 来源: 大风车中英文门户网站社区

德国广告用希特勒来宣传艾滋病知识遭到愤怒的艾滋慈善机构的抨击
German advert featuring Hitler having sex in Aids awareness campaign is slammed by angry HIV charities



广告词:艾滋是种族灭绝的刽子手 (AIDS is a mass murderer)
Outrage: A clip from the Aids-awareness ad showing Adolf Hitler has been slammed as 'insensitive'
cnnas (2009-9-11 10:01:35)

斯大林

在宣传广告中,希特勒不是唯一的集体屠杀者(种族灭绝者):斯大林和萨达姆侯赛因也是其中之一
Hitler is not the only mass murderer to feature in the ads: Josef Stalin,  and Saddam Hussein are also part of the campaign


萨达姆
cnnas (2009-9-11 10:06:22)

希特勒艾滋广告视频

Das Comitee,汉堡的一个广告代理公司说,这个广告的冲击价值的目的在于:在公众的风险意识越来越小的时候突出显示不安全性行为的危险性。“我们知道我们对这种疾病给出的面孔不可能是漂亮的面孔,”创意总监 Dirk Silz 说。
  
  这个广告是想“显示疾病的丑陋,而不是艾滋病受害者的丑陋,”他补充说。
  
  但是代表欧洲爱滋病患者的组织谴责它,说让他们和大规模杀戮者同等出现,只是增加了他们已经蒙受的耻辱。
  
  其他的人批评这项活动未能提供任何预防忠告,例如使用避孕套。
  
  这个 45 秒钟的广告,本周正在德国电视台和电影院播出,但是不能在晚上 9 点钟分水线之前播放,因为它的内容显示一对夫妇做爱。到了最后,伴随着口号“爱滋病是大肆杀戮者”,男人的脸变成阿道夫·希特勒的面孔。在这项活动的海报版本中,也使用了其他独裁者例如约瑟夫 斯大林和萨达姆 侯赛因的形象。
  
  这项活动是由德国艾滋病意识团体 Regenbogen e.V. 策划的,预定进行到世界艾滋病日 12 月 1 日。Das Comitee 说它在这个影片中并不是为了什么而效力,而且迄今为止已经收到了积极的回应。“如果它唤醒人们意识到不安全性行为的危险,我们就是有效果的了,”Silz 说。



英文原文:
German Aids ad causes controversy over images of Hitler and Stalin
Das Comitee, a Hamburg advertising agency, said the advert's shock value was aimed at highlighting the dangers of unprotected sex at a time when public awareness about the risks was diminishing. "We knew the face we gave to the illness could not be a pretty one," said Dirk Silz, the creative director.

The advert was trying to "show the ugliness of the illness, not of aids victims", he added.

But organisations representing people with Aids across Europe have condemned it, saying it only adds to the stigma they already suffer by appearing to put them on a par with mass murderers.

Others criticised the campaign for failing to offer any prevention advice, such as the use of condoms.

The 45-second advert, which is being launched on German television and in cinemas this week but cannot be broadcast before the 9pm watershed because of its content, shows a couple having sex. Towards the end the man's face turns into that of Adolf Hitler, along with the slogan "Aids is a mass murderer". In poster versions for the campaign the images of other dictators such as Joseph Stalin and Saddam Hussein have also been used.

The campaign was the brainchild of the German Aids awareness group, Regenbogen e.V., and is due to run until World Aids day on December 1. Das Comitee said it had worked for nothing on the film, and had received a positive response so far. "If it wakes people up to the dangers of unprotected sex, we've been effective," Silz said.